Thursday, February 23, 2017

Mahashivaratri Festival

Mahashivaratri Festival or the ‘The Night of Shiva’ is celebrated with devotion and religious fervor in honor of Lord Shiva, one of the deities of Hindu Trinity. Shivaratri falls on the moonless 14th night of the new moon in the Hindu month of Phalgun, which corresponds to the month of February - March in English Calendar. Celebrating the festival of Shivaratri devotees observe day and night fast and perform ritual worship of Shiva Lingam to appease Lord Shiva.

Legends of Mahashivratri

Mahashivaratri FestivalThere are various interesting legends related to the festival of Maha Shivaratri. According to one of the most popular legends, Shivaratri marks the wedding day of Lord Shiva and Parvati. Some believe that it was on the auspicious night of Shivaratri that Lord Shiva performed the ‘Tandava’, the dance of the primal creation, preservation and destruction. Another popular Shivratri legend stated in Linga Purana states that it was on Shivaratri that Lord Shiva manifested himself in the form of a Linga. Hence the day is considered to be extremely auspicious by Shiva devotees and they celebrate it as Mahashivaratri - the grand night of Shiva.

Traditions and Customs of Shivaratri

Mahashivaratri FestivalVarious traditions and customs related to Shivaratri Festival are dutifully followed by the worshippers of Lord Shiva. Devotees observe strict fast in honor of Shiva, though many go on a diet of fruits and milk some do not consume even a drop of water. Devotees strongly believe that sincere worship of Lord Shiva on the auspicious day of Shivaratri, absolves a person of sins and liberates him from the cycle of birth and death. Shivaratri is considered especially auspicious for women. While married women pray for the well being of their husbands unmarried women pray for a husband like Lord Shiva, who is regarded as the ideal husband.
Mahashivaratri Festival
To mark the Shivratri festival, devotees wake up early and take a ritual bath, preferably in river Ganga. After wearing fresh new clothes devotees visit the nearest Shiva temple to give ritual bath to the Shiva Lingum with milk, honey, water etc.
On Shivaratri, worship of Lord Shiva continues all through the day and night. Every three hours priests perform ritual pooja of Shivalingam by bathing it with milk, yoghurt, honey, ghee, sugar and water amidst the chanting of Om Namah Shivaya’ and ringing of temple bells. Nightlong vigil or jaagran is also observed in Shiva temples where large number of devotees spend the night singing hymns and devotional songs in praise of Lord Shiva. It is only on the following morning that devotee break their fast by partaking prasad offered to the deity.

Wednesday, February 22, 2017

NASA Kepler Visionary Honored

NASA Kepler Visionary Honored By American Association for the Advancement of Science

NASA Kepler Visionary Honored
William J. Borucki, principal investigator for NASA's Kepler mission at the agency's Ames Research Center in Silicon Valley, California, has been named a Fellow by the American Association for the Advancement of Science (AAAS).
Borucki is recognized for distinguished contributions to the field of astrophysics, with his leadership of the Kepler Mission leading to the discovery of thousands of exoplanets.
"This is a worthy acknowledgment of Bill Borucki's vision and the commitment of the Kepler mission team," said Michael Bicay, director for science at Ames. “Kepler has re-written the narrative in contemporary astronomy by proving what scientists long suspected—that planets are common in our Milky Way galaxy. This essential leap in knowledge allows us to take the next important steps in ascertaining whether life could exist elsewhere."
Kepler is the first NASA mission to find Earth-size planets in the habitable zone--the region in a planetary system where liquid water might pool on the surface of an orbiting planet. To-date, Kepler has identified more than 5,100 planet candidates, of which more than 2,500 have been verified as bona fide planets confirming that planets are everywhere.
Beginning in 1992, with the first proposal for the Kepler mission to NASA Headquarters, Borucki led a determined team through a decade of tackling questions about technology that had not been flown in space yet. With the final concerns addressed, the mission once deemed impossible was approved for flight in 2000. 
"I am truly honored to be named a fellow by an organization that has a proud history of promoting advances in the sciences," said Borucki. 
Borucki will be presented with an official certificate and a gold and blue (representing science and engineering, respectively) rosette pin at a ceremony Feb. 18, 2017 at the 2017 AAAS Annual Meeting in Boston, Mass.
Borucki earned a Master of Science degree in physics from the University of Wisconsin at Madison in 1962 and joined Ames as a space scientist that same year. The results of Borucki's early work developing spectroscopic instrumentation to determine the plasma properties of hypervelocity shock waves was used in the design of the heat shields for the Apollo mission. In July 2015, Borucki retired from NASA after 52 years of service at the agency. 
Ames manages the Kepler and K2 missions for NASA's Science Mission Directorate. JPL managed Kepler mission development. Ball Aerospace & Technologies Corporation operates the flight system with support from the Laboratory for Atmospheric and Space Physics at the University of Colorado in Boulder.
For more information about the Kepler and K2 missions, visit:
For more information on the AAAS Fellows program, visit:

Saturday, February 18, 2017


                             Search Engine Optimization

Digital Marketing Basics

            ·  Basics of advertising  

            ·  What is Digital Media?  

            ·  Digital Media Vs. Traditional Media  

            ·  Benefits of Digital marketing  

            ·  Latest Digital marketing trends  

            ·  Digital media marketing platforms  

            ·  Digital Marketing strategy for websites  

            ·  Types of Websites and CMS Tools  

Basics of Search Engine Optimization

            ·     How the search engine works?  

·         Google Search Architecture  

·         Ranking methodology  
            ·     Understanding the SERP  

·         Search Operators  
            ·      Search Algorithm Updates  

·         Panda,  Penguin,  Humming  Bird
                       and Pigeon Update  

·         Latest search updates and predictions  

Google Webmaster Tools

·         What is GWMT  
            ·  Adding site and verification  

            ·  Setting Geo target location  

            ·  Search queries analysis  

            ·  Filtering search queries  

            ·  External Links report  

            ·  Crawls stats and Errors  

            ·  Sitemaps  

            ·  Robots.txt and Links Removal  

·         HTML Suggestions  Url parameters (Dynamic Sites only)  

Keywords Research and Analysis

            ·  Introduction to Keyword Research  

            ·  Business analysis process  

            ·  Types of Keywords  

            ·  Keyword Research Methodology  

            ·  Keywords Analysis Tools  

            ·  Keyword generation ideas  

·         Competition Analysis  

·         Finalizing the Keywords List  

Word Press CMS with HTML/CSS Basics

·         Types of Websites  
·         Basics of HTML/CSS  
            ·  What is Java Script  

·         Why Word Press?  
·         Word Press Installation on Server  
            ·  Understanding the Dashboard  

·         Changing the default Settings  

·         Installing and customizing themes  
            ·  Content management in WP  

·         Creating categories, pages and posts  
·         Adding menu to site  
            ·  Adding widgets to site  

            ·  Installing useful plugins for site features  

·         SEO specific plugins  

On-page Optimization

            ·  What is On page Optimization  

            ·  Importance of On page Optimization  

            ·  Google website guidelines  

·         Fundamental On-page Factors  
·         Site speed analysis  

Importance of Domain Names

On page Optimization

                ·  File name Optimization  

                ·  Title Tag Optimization  

                ·  Meta Tags Optimization  

                ·  Headers Optimization  

                ·  SEO Content Writing  

                ·  Anchor Links Optimization  

                ·  Image Tag Optimization  

                ·  Creating HTML and XML sitemaps  

                ·  Robot.txt and its importance  

·         URL Redirecting Techniques   

·         Custom 404 Error Page  

·         Black hat SEO Techniques  

Link Building Strategies

·         Introduction to Offsite Optimization  
·         Submission to search engines  

·         Google Link Scheme guidelines  
·         Linking Building Methodology  
                ·     Types of Linking Methods  

·         Do follow Vs. No follow Links  

·         Links Analysis Tools  
·         Business Directory Submissions  

·         Social Bookmarking  
·         Blog Linking, Internal Linking  
                ·     Using Classifieds for Inbound traffic  

                ·     Generating Links from QA sites  

                ·     Blogging and Guest Blogging  

                ·     Press Releases  

·         Social Media Links  

Local SEO

                ·  What is Local SEO  

                ·  Importance of Local SEO  

  · Submission to Google My Business
  · Yelp, Yellow Pages, Just Dial, GETIT.  
            ·  Local Business Listings  

            · Factors for Local Rankings  

      · Strategy for Local SEO  

Penguin Update and Recovery Process

            ·  Is your site hit with Update?  

            ·  Tools for generating link reports  

           · Link pruning process  
· Disavow Tool  

Reports and Management

·         Website Position Analysis  
·         Website Monthly Reports  

Google Analytics In-depth

            ·  Installing Analytics in Site  

            ·  Generating Reports  

            ·  Audience, Traffic and Site Reports  

·         Goals and Conversions
            ·  Why use Analytics  

·         Tools for website analytics  
           ·  Installing Google Analytics  

·         SEO Reporting  
          ·  Adwords Reporting  

         ·  Social Media Reporting  
     ·         Website Reports  
·         Conversion Reporting  
·         Segmentation  


Introduction to Search Engine Marketing

Benefits of Search Engine Marketing

Google AdWords

Facebook Ads

Advertising Strategies

Direct Campaign Vs. Branding Campaign

Introduction to Google AdWords

Account Creation
Recent updates in AdWords
Billing Types
Account structure in AdWords
AdWords Interface
Limits in AdWords
Basic AdWords Terminology

Campaign Setup

Types of Campaigns
Bidding Strategies
Search , Display, Shopping, Online Video
Budget Settings
Location Settings and Advanced Settings
Schedule: Start date, end date, ad scheduling
Language, Networks and Devices
Ad delivery and Ad Rotation

AdGroup and Keywords Setup

Adgroups Structure
Exact Match
Example Adgroups
Negative Match
Keyword Match Types
Broad Match Modifier
Broad Match
Keyword Planner
Phrase Match
Keyword Research Process

 Understanding AdWords Bidding

o AdWords Auction o What is Ad Rank

o What is Quality Score o Factors affecting QS

Ad Format and Guidelines

o    Actual CPC

o Relation between QS and CPC o Types of Bidding

o    Bidding Strategies

Structure of Ad
Landing Page Quality
Types of Ad Position
Best and Worst Ads Examples
Character Limits
Guidelines for Ads Creation

Ad Extensions

Site links
Call Extensions

Campaigns, Ad groups and Keywords Dashboard


Filters and Segments
Keyword Reports
Column Customization
Automate Rules
Search Terms
Keyword Diagnosis
Auction Insights
Dimensions Tab


Introduction to Social Media

            ·  What is Social Media Marketing?  

            ·  Difference between SMM & SMO  

            ·  Benefits of using Social Media  

            ·  Social Media Strategy  

·  Social Media Metrics in SEO  

Facebook Marketing

            ·  Facebook Account Setup  

            ·  Facebook Marketing Options  

            ·  Facebook Page Setup and Types of Pages  

            ·  Dimensions of Various FB Elements  

            ·  Facebook Page Management Options  

            ·  Facebook Content Strategy  

            ·  Types of Posts and Statistics  

            ·  Facebook Insights  

            ·  Generating user Engagement  

            ·  Implementing Facebook Share Button  

            ·  Implementing Facebook Like Box  

            ·  Facebook Groups  

·  Facebook Apps integration  

Facebook Advertising

            ·  Ads Manager  

            ·  Types of Facebook Campaigns  

            ·  Types of Bidding  

            ·  Audience Targeting Methods  

            · Practical Example   
      · Reporting  

Twitter Marketing

            ·  Benefits of Twitter  

            ·  Profile Creation and Management  

            ·  Design the Twitter Page  

            ·  Types of Tweets  

            ·  Content Strategy for Twitter  

            ·  #Hashtags and its uses.  

            · Twitter Analytics   
      · Twitter Promotions  

Google+ Marketing

            ·  Benefits of Google+ in SEO  

            ·  Creating Profile  

            ·  Managing Connections  

            ·  Creating Google+ Page  

            · Enable Authorship on Site  
      · Google+ Groups  

 LinkedIn Marketing

            ·  Why us LinkedIn  

            ·  LinkedIn Strategy  

            ·  Creating a LinkedIn Profile  

            ·  Creating Company Page  

            ·  Improving Connections  

·  Improving Recommendations.  

Other Social Networks

            ·  Pinterest [Info Graphics Marketing]  

            ·  Stumble Upon  

·  Document Sharing Networks  

Video Marketing using YouTube

            ·  Why use Video Marketing  

            ·  Creating Account and Channel in YouTube  

            ·  Customizing the YouTube Channel  

            ·  Optimizing the Videos on YouTube  

            ·  Tips and Tricks for Promotion  

            ·  Video Marketing Strategy Examples  

            ·  YouTube Analytics  

·  Famous YouTube Channel Examples  

Email Marketing

·         Importance of Email Marketing  
            ·     Popular Email Marketing Software’s  

·         Creating a Subscriber List  
            ·    Creating an Email Marketing Campaign  

·         Sending Newsletters.  
·         Measuring the Results  



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